✦ Joliet, IL · est. by transformation
PRIMAL
POWER
“I can't do it. This won't help. I should just give up.” —
I know the script. I lived it at 400 pounds.
183
lbs lost
4mo
first results
1
real benefit
✦ The hot take
“There are many misconceptions about weight loss — but with the right guidance, every one of them can become an advantage.”
— Aaron Gutierrez · weight-loss coach
✦ The mirror complaint
You're not lazy.
You're exhausted.
Busy. Married. Kids. A job that never stops. The pep talks online don't fit a parent's Tuesday. Most coaches sell you a 30-day fantasy. I sell you a 4-month plan that survives a sick kid and a 12-hour shift.
- No time, no money
- Tried before and failed
- Partner doesn't support me
- Don't know where to start
- Gym anxiety, body shame
- Want to just give up
It's a long road, but we can get there together.
✦ What you actually get
One benefit. Confidence.
Everything else — the weight, the energy, the wardrobe, the way you walk into a room — that's a side effect. The benefit is you trusting yourself again. The method is built to deliver that first.
Reset
8 weeks
Kickstart. Re-learn how to eat, sleep, and move without breaking your week. Most clients drop 10–18 lbs and stop hating mornings.
Transform
12 weeks
Deep dive. Strength curve, progressive overload, real food habits that survive holidays. This is where the photos change.
Maintain
for life
Nobody walks off a cliff after Transform. Lower-touch coaching, quarterly check-ins, lifetime keep-what-you-built.
✦ In their own words
Three things you'll say in four months
“I want to fit my old clothes.”
“I want to tie my shoes and not be out of breath.”
“I want to tone up and look better.”
✦ How we actually onboard
Four steps.
No funnel tricks.
No application, no countdown timer, no 'last spot' nonsense. You call, we talk, I tell you if I can help.
- I
Sit Down
We talk — phone or coffee in Joliet. Your story, your week, what you've already tried, what made you stop.
- II
Build the Plan
I write a 4-month roadmap around your job, kids, schedule, and your one real goal. Not a generic template.
- III
Walk It With You
Weekly check-ins. Form videos. Honest course-corrections. You're never doing this alone, and I'm never disappearing.
- IV
Keep What You Built
After Reset and Transform, Maintain is for life. Nobody graduates back to square one on my watch.
✦ What I refuse to do
No 30-day promises
No body shaming
No supplement upsell
✦ Objections, handled
Read this before you call.
I have no time. I'm a parent with a real job.
Your training fits your week, not the other way. We start at 25 minutes, 3 days. If you can drive to work, you can train.
I've tried before and failed. Why is this different?
Because I went from 400 to 217 lbs myself. I know exactly what 'just give up' tastes like. The plan is built for relapse and recovery, not for perfection.
I have gym anxiety. I don't want to be the biggest person in the room.
We start online or 1-on-1. No group classes. No mirrors-and-strangers until you ask for them. Your pace, your privacy.
✦ The next 4 months
Push. One More.
Light Weight.
One call. No high-pressure script. If we're not the right fit, I'll tell you and point you somewhere that is.